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Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.<\/p>\n
It’s no secret that The Hustle is a content engine \u2013 but with the emergence of AI, their workflow is starting to change.<\/p>\n
Here, I spoke to the team at The Hustle to learn how they’re using AI to supercharge their content.<\/p>\n
<\/a><\/span><\/span><\/p>\n The Hustle is everywhere on social media, enabling them to reach an audience that spans every corner of the internet.<\/p>\n As Taryn Varricchio<\/a>, Editorial Manager of The Hustle’s YouTube channel, puts it, “Not every YouTube viewer is a dedicated TikToker, and vice versa. By sharing different forms of our content, we can reach these audiences and give extended life to our long-form stories,” she told me.<\/p>\n <\/p>\n However, adapting their content to different platforms can be a time-consuming process. This is where AI can help.<\/p>\n Varricchio uses AI to convert long-form content into bite-sized YouTube Shorts. Using the tool vidyo.ai<\/a>, she enters the URL from the long-form video, and the tool returns with several snippets of the video.<\/p>\n For example, the YouTube Short below is a snippet of a longer, seven-minute video on their YouTube channel. With the help of AI, Varricchio was able to maximize the mileage of the longer video and meet her audiences in more than one place.<\/p>\nHow The Hustle Team Uses AI<\/h2>\n
Repurposing content across social media.<\/h3>\n